Branded Re-Design

Branded Re-Design

This school project had us designing a new product for an existing company. The product had to be something the company does not already make, but could fit within their current product lineup. I chose the French ski company: Black Crows, to create a soccer cleat.

I utilized materials that are currently available and used by the company as well as my own personal knowledge of soccer cleats to create this concept. My branded re-design came to life through a series of sketching, computer modeling, and 3D printing.

After much debate, the grip design was decided upon. Following several failed prints, I could finally paint (and touch up) my PLA plastic model. Alongside a Keyshot model, I had a detailed and understandable model of my soccer cleat.